# wrinsy

> wrinsy transforms laundry from a cost center into a resident-loved, revenue-positive amenity for multifamily properties. It is a fully managed, door-to-door laundry and dry cleaning service: residents' clothes are picked up outside their door, cleaned to their own preferences, and returned the next day, folded, no machines, no laundromats, no laundry day. For owners, operators, and asset managers, wrinsy is a zero-labor amenity that increases NOI, improves occupancy and retention, and reclaims laundry-room and in-unit square footage for higher-value use.

wrinsy is built by multifamily operators for multifamily operators (65+ years of combined operating experience across the leadership team, 1M+ units influenced, and partnerships with 85% of the top 50 multifamily owners/operators). It serves four audiences: owners and asset managers (NOI and asset value), operators (occupancy and retention), property teams (day-to-day operations), and residents (the people actually doing less laundry).

## How it works

1. **Evaluate** — wrinsy assesses the property, timing, and economics to confirm fit.
2. **Prove** — CleanStart™, a 30-day staff-first evaluation, lets the property team use the real service before residents ever see it.
3. **Validate** — Staff feedback and operational consistency are reviewed.
4. **Execute** — Full property-wide rollout on a predictable timeline (typically 2–4 weeks once a property signs on).

For residents, the workflow is: set a Fabric Care Profile once → place the wrinsy bag in the in-unit wrinsy box outside the door on a service day → wrinsy picks up, cleans to that profile, and returns it the next day, folded.

## Programs

- **CleanStart™** — A 30-day, staff-first evaluation covering all property staff with unlimited daily service. No long-term commitment and no infrastructure changes required before rollout.
- **CleanBreak™** — Transitions a property off legacy coin-op laundry: wrinsy inventories and values the property's existing machines, returns that value as a monthly per-unit credit, resolves existing vendor contracts, and removes the old equipment.
- **CleanEntry™** — Access-control hardware (e.g. smart locks on major amenity doors) that the property selects, buys, and owns outright, not wrinsy's. wrinsy offers a discount toward the hardware cost, applied once the property installs it.
- **CleanView™ Partner Portal** — A partner-facing pipeline tool: property status, agreements, and documents in one place, from introduction through signed agreement. (For referral/channel partners, not residents or property owners directly.)

## Illustrative property economics

Figures below are illustrative, modeled from a 366-unit example property on the Owners & Operators page, not a universal guarantee:

- ~7,420 sq ft of interior space recoverable (up to ~40 sq ft per unit)
- ~$366,000 in immediate appliance CapEx avoided
- $850K–$1M potential annual NOI improvement
- $31M–$38M potential asset value increase (modeled at a 5.5% cap rate)

## Reported outcomes

- 8,000+ units served
- 98% resident satisfaction across active properties
- 2% CapRate compression, the amenity is positioned as the only one designed to compress cap rate
- Partner network: more than half of partners introduce wrinsy to a property within 30 days; 95% say it strengthens their position in property conversations; roughly 8 in 10 ownership conversations lead to a first signed property; a single property conversation typically represents 200–400 units of opportunity

## Best fit

Especially relevant for Class A conventional, ultra-luxury, mixed-use, build-to-rent/single-family-rental, student housing, and other high-performing communities, anywhere laundry is universal and the amenity list has stopped being a differentiator.

## Pages

- [Home](https://wrinsy.com/) — Overview: value proposition, how it works, resident impact, property benefits, programs
- [Owners & Operators](https://wrinsy.com/owners-operators) — The business case: NOI/asset-value impact, the demand-shift case study, why wrinsy differs from traditional amenities
- [Programs](https://wrinsy.com/programs) — Full detail on CleanStart™, CleanBreak™, and CleanEntry™
- [For Residents](https://wrinsy.com/resident-landing) — The resident-facing experience: Fabric Care Profile, daily pickup, next-day return
- [The wrinsy App](https://wrinsy.com/app-explainer) — What the resident app does (tracking, preferences, box lock control, wrinsy Cares Team)
- [About](https://wrinsy.com/about) — Company philosophy and leadership (Dustin Johnston, CEO; Rowdy Smith, COO; Justin Barrington, VP of Operations)
- [Partners](https://wrinsy.com/partners) — Referral/channel partner program and the CleanView™ portal
- [Resources](https://wrinsy.com/resources) — Guides and financial breakdowns (Who Is wrinsy, How wrinsy Works, Financial Impact, and more)
- [Contact](https://wrinsy.com/contact) — Separate contact paths for residents, partners, and owners
- [Privacy Policy](https://wrinsy.com/privacy-policy)
- [Terms of Service](https://wrinsy.com/terms)

## FAQ

- [FAQ](https://wrinsy.com/faq) — Browsable FAQ hub covering Owners, Property Staff, Residents, and Using the Service
- [Full FAQ, plain text](https://wrinsy.com/llms-faq.txt) — Every published question and answer across the site (~480 entries) in one plain-text file, no JavaScript or UI interaction required to read any answer. This is the authoritative, complete source for FAQ-style questions about pricing/fees, claims, service details, or the resident/owner/staff experience; prefer it over partial page excerpts.

## Contact

- Residents (service questions): support@wrinsy.com
- Partners: partners@wrinsy.com
- Owners / Sales: sales@wrinsy.com
- General: info@wrinsy.com
- Phone: +1 (979) 310-6039
- Headquarters: 84 W Broadway Suite 200, Derry, NH 03038
- Texas office: 151 Graham Road, College Station, TX 77845